Google Launches Easier-To-Use App Install Analytics For Android Developers


Google today announced that it has worked with 20 advertising partners to bring its app install analytics in Google Analytics to iOS developers. To enable this functionality, Google worked with partners like inMobi and Millennial Media to set up an open tracking system that allows developers to track the success of their app install ads and the lifetime value of the users they acquired through these ads.

As Google’s VP of Product Engineering Brian Radowski told me earlier this week, developers now have plenty of options to run app install ads to get new users to their services, but once they have done that, they need to understand how these users interact with their apps.


In addition, they also probably want to see how their different ads performed on different networks once users land on the Google Play listing page for a given app. So to understand this conversion funnel, Google automatically…

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12 Things You Should Expect When Dating A Strong Woman

I think the term ‘independent woman’ gets some negative flack throughout society these days because often times, women have become so jaded that they swear off men and consistently talk about how they don’t need us. This, obviously, can be a little discouraging for guys at times and makes us feel unwanted.

For that reason, I’m going to use the term ‘strong woman,’ who may very well have many consistencies with a woman who is independent and doesn’t need you, but for the sake of this article, let’s operate under the assumption that she actually wants you. Something all of us want to feel.

Dating a woman who is strong and has her act together is an experience ripe with lessons to be learned. Trust me, I know. If you are going to fall in love with someone like this, there are going to be some things you should know…

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Hey, User! Do You Know What Your Apps Are Up To?


It’s International Data Privacy Day, not that most people would likely know that — or, some would argue, care. And therein lies the rub. Privacy, we are constantly told by those with their hands on the levers of power, is not something users are bothered about.

Thing is, that’s an exceptionally convenient argument — given how much money there is to be made from amassing vast troves of user data. So I just don’t buy it. Not whilst so many tech companies’ purpled hands still reek and smoke on the security and privacy front.

Perhaps the truth is not so much that people don’t care about privacy, but they are being socially engineered not to care by those with a vested interest in getting their hands on the data. Just think of the lengthy T&Cs and EULAs that digital consumers have been encouraged to ignore for years. And which still routinely go unread almost every time a person downloads an app or signs…

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Memo Brings Anonymous Group Sharing To The Enterprise


Over the last year, we’ve seen a bunch of anonymous (or anonymish) apps crop up on mobile phones, allowing users to share messages with people nearby or those in their social circles. To date, though, most of those apps have been focused on the consumer market.

A new app called Memo hopes to capture some of the enterprise market, enabling employees to share anonymously and privately with their coworkers.

Memo was created by a New York-based group called Collectively, which is looking for new ways to “help make work more human.” The theory behind Memo, like that behind many other anonymous sharing apps, is that by removing a user’s identity from a post they would be much more honest with the things they chose to post.

In order to ensure users work at a certain organization, Memo requires them to sign up with a company email address or verify…

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Samsung Is Trying To Pull Off A Bang & Olufsen


Samsung’s CES press conference was pretty dull. We mostly saw TVs, an SSD hard drive and of course washing machines and other home appliances. But the most interesting part of the conference was the focus on design for boring items, such as the Chef collection for the kitchen, a new lineup of 360° speakers and a TV designed by Yves Behar. In other words, Samsung is trying to pull off a Bang & Olufsen.

Among other things, B&O designs very expensive TVs and home speakers for design-oriented people. The company doesn’t care about its price tags — there are plenty of people who can afford B&O TVs. Similarly, this high-end clientèle doesn’t care about specs. They want a good-looking TV to go with their Scandinavian furniture.

And it makes a lot of sense for Samsung to use the same strategy for some of its products. The company’s margins are…

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#Why not? A New Year’s reflection

There Will Be Bread

obesitysoappg-verticalWhile watching TV (something I hope to do less of in 2015) I have observed the content of advertising shift from “if-you-love-fill-in-the-blank-you-will-buy-them-a-Lexus-or-a-colored-diamond” mode, straight into “diet-quit-smoking-make-smoothies-join-the-gym-and-exercise” mode. Who needs clocks, calendars, or personal coaches when we have this cacophony of commercials?!

Sharon Osborne tells me that I can be on the You Know What Diet, famous for its no-carb content, and still eat “greek yohgurt” (I love how British people say yogurt, OK?!), bread, and even candy – and STILL lose weight. Oh how I feel the intoxicating pull of desire. “Hmmmm, will this work?” Then I snap back to reality, imagining all the money I’ve thrown down the drain over the years, falling for such quick fixes.

new-year-resolutionAs I bemoaned this flurry of ads to my husband Mark, he simply said, “new year’s resolutions.”  And I said – how true.


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Xiaomi Confirms It Sold 61M Phones In 2014, Has Plans To Expand To More Countries


Xiaomi, the Chinese smartphone maker that raised $1.1 billion last month, has confirmed that it sold 61.12 million phones last year, bringing in an apparent revenues of 74.3 billion CNY ($12 billion) in the process.

The new figures were released by CEO Lei Jun on Weibo and are right in line with the company’s expectation for the year. Xiaomi sold 18.7 million devices in 2013, and 7.2 million in 2012, so the four-year-old company is continuing to grow its business at a rapid rate — its recent funding round valued it at $45 billion and it is now the world’s third largest smartphone maker.

lei jun

Graph plotting Xiaomi’s annual sales figures

Lei Jun previously stated that Xiaomi expects to sell 100 million devices in 2015 and, with the company doing business in seven countries in Asia right, it has developed beyond its original focus on China with greater capacity to grow its business…

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