Crowdfunding Startups Are Looking To Refashion The Business Of Fashion

TechCrunch

Editor’s note: Dennis Mitzner lives in Tel Aviv and is the Chief Editor of Inside3DP. He writes about startups, technology trends and politics.

Crowdfunding is enabling new fashion startups to fight against the industry norm of manufacturing in Asia by bringing production closer to home thanks to lower minimum orders, willing local manufacturers and the trend of unique, customized clothing.

Fashion startups such as Before the Label, I Am La Mode and Out of X use the crowd to provide an alternative to mass manufacturing for the masses. Small startups online are not looking to produce quantities comparable to big retailers, but instead respond to a growing demand of personalized and unique clothing.

The concept of these new fashion crowdfunding startups is simple and similar to Kickstarter and Indiegogo.

Each item has its own campaign with a minimum threshold to make the final cut. After the item gets…

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