Platform Or Publisher? Whatever You Call It, It’s The Future Of Media


Editor’s note:Tobi Bauckhage is the CEO and co-founder of Moviepilot.

There has been a sea change in the way content today is being created, distributed and consumed. The distinction between publishers and platforms online has never been more uncertain. This ambiguity has only been compounded by the emergence of social media sites like Facebook and Twitter as new content distribution platforms along with hybrid players like Huffington Post, BuzzFeed and Bleacher Report. So is it better to be a publisher or a platform? Or is the old distinction becoming obsolete?

In the simple content world we used to know, there were distinct differences between platform and publisher models. It seemed so clear and fundamental that it was easy to pick a side.

Platform models were content- and content-creator-agnostic. They were all about facilitating the production and distribution of content. They were not about the content itself. Every user had the same access and means to create and publish content…

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