Facebook 202X: How It Becomes The Multitool For The Modern Totalitarian, Part 1


Editor’s note:Dan Kaplan helps startups tell their stories. He’s done marketing for Twilio, Asana and Salesforce and blogs about marketing, growth, and storytelling at Threadling.

Maybe it’s naive, but I’d always hoped that Facebook would evolve into the Internet’s humanizing, unifying force — the one that would stretch across geographical, national, religious and racial boundaries to show us that, even when we disagree about the tactics, we all want the same things for ourselves and our children: to be safe, to be at peace, to have food and shelter, respect and opportunity and hope.

Facebook 202x_1

Indeed, with the combined social force of Facebook and the immersive power of Oculus Rift, I still think this vision remains possible.

But let’s face some realities:

  • For all of the promise it may hold, Facebook is a massive data maw that uses variable reward mechanisms to feed our brains dopamine while collecting copious…

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