Uber may be in the midst of a major PR crisis in the U.S., but it continues to ramp up its efforts in India — its second largest market — where it launched a low-cost service aimed at beating the country’s icon auto rickshaws.
The company said Uber Go, its new service that includes small vehicles like the Tata Indica Vista (image below) and Maruti Suzuki Swift, is now available in all ten cities that it services in the country. The company believes it is now in a position to challenge India’s near ubiquitous fleets of auto rickshaws for cheap travel.
Uber is in a constant state of price reductions and offers across its markets in Asia as it aims to accelerate mainstream adoption of taxi booking services across the region. It’s no surprise, then, that it is giving all Uber Go passengers an immediate and ongoing 35 percent discount on their rides.
An Uber Go journey…
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