Facebook Launches Standalone Groups App To Stoke Micro-Sharing

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TechCrunch

700 million people use Facebook Groups every month, but it’s a second-class experience on mobile, slow and buried in the social network’s main app. So today Facebook is releasing a standalone Groups app with powerful notifications controls and a Groups discovery section. You won’t be forced to use it as the Groups feature will remain in the Facebook app, and you won’t be fast-switched to it either.

The Groups app for iOS and Android could be a massive help to admins trying to keep their communities from devolving into chaos, and speed up the consumption experience for everyone from families and friend cliques to study groups and support networks.

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“No one is really doing this out there. We think what we offer is unique”, says the Groups app’s project manager Shirley Sum.

Despite Yahoo and Google fiercely competing to dominate group email lists, there’s a surprising lack of people and…

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