Googlers Say Their New “Material Design” Guidelines Will Unify Apps Across Android Devices

TechCrunch

With the release of Lollipop, the latest version of Google’s Android operating system, we should also be getting the first big wave of Android apps using the company’s “material design” principles.

Google first announced material design over the summer, and this TechCrunch post, published after the company released more details last month, has some specifics about what material design actually entails. On a broad level, there’s an emphasis on bright, bold colors, as well as animations and interactions that are grounded in real-world physics.

When I sat down with Matias Duarte, vice president of design for Android, and designer Nicholas Jitkoff, we talked less about the details of material design and more about the thinking behind it.

Jitkoff told me the goal was to create “a system for design that would work across all our platforms.” He added that he wanted apps to be able to “scale elegantly” as…

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